A FAMILY STORE

In 1952, father and son, Jerry and Carl Joorman, opened a small store near the beach in    Surf City, a seaside town located on the north end of Long Beach Island. The Surf City 5&10, sold everything from salt water taffy, to hardware, to beach supplies.

After Carl retired in 1992, his daughters Donna and Elizabeth, kept up the family tradition, with that same nostalgic flair,and became the 3rd generation to operate the store.

During 2012, we are proud to celebrate the store's 60th anniversary, so we'd like to thank all our customers for 60 years of support by having special events and deals that will bring you back to those simpler times. 

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